Susan Gunelius

Contributing Writer at Life'd.com
A 20-year marketing veteran, Susan Gunelius is President and CEO of KeySplash Creative, Inc. (KeySplashCreative.com), a marketing communications company. She is the author of numerous marketing books, including the highly popular "Content Marketing for Dummies" and "30-Minute Social Media Marketing." Susan writes about marketing for Forbes and Entrepreneur.com. She is also the founder of WomenOnBusiness.com, an award-winning blog for women in business.
addiction

Whether you’re a child or an adult, there are free mobile game apps that start out as fun diversions but quickly turn into full-fledged, impossible-to-break addictions. You might laugh at others who just can’t break their Angry Birds habit (included in the list below of course), but once you try it, you’ll find that you can’t stop trying to go just one more level. Many [...]

banned jargon

Jargon is used in every industry and profession, and business jargon ranks as one of the most commonly used forms of jargon. These over-used terms add little to the speaker’s statements, can be distracting, and are often grammatically incorrect. Furthermore, numerous research studies have found that business jargon makes people think you’re lying and that using complex language in place of simple language makes other [...]

depressed dog

Aside from not doing your job, there are many ways you can guarantee that you’ll get fired from your job. Few people like every aspect of their jobs, and it’s highly likely that throughout your career, you’ll be asked to perform tasks and work with people you don’ t like. However, you’re being paid to do a job, and it’s your responsibility (as long as [...]

job-seeker

Recruiters are often hired by seasoned professionals seeking management and executive roles or specialized roles in technology, science, and engineering. The recruiters are either paid on a retainer basis, which the job candidate pays, or they’re paid a predetermined amount by the employer. Either way, there are specific things you can do to ensure your experience working with a recruiter to find your next job [...]

Never Say

If you want to make your boss angry, guarantee that you won’t get promoted, or get fired, then use one of the 10 phrases described below when you’re talking to her. If you want to keep your job and position yourself for positive reviews that lead to promotions, make sure you never use these phrases in any of your communications with your direct boss or [...]

linkedin

LinkedIn is the best social network for professionals to build relationships, find jobs, and recruit talent. For the vast majority of LinkedIn members, the free Basic LinkedIn account offers all of the features they need, but for some members, a paid account makes sense. Is a Premium LinkedIn account that comes with a monthly fee right for you? The answer depends on your reasons for [...]

before job interview

You’ve landed a job interview, but you don’t have a job yet. There is still a lot of work to be done to convince the hiring manager that you’re the right person for the job and the company. That’s where the interview comes into the picture, and you need to be prepared to stand out in yours. Don’t skip job interview preparation, or you’ll end [...]

web hosts

Is it time to break up with your web host? It’s scary to end any relationship, and ending your relationship with your web host is not an exception.   Not only is it a hassle to switch web hosts, but it’s also risky. If you don’t really know what you’re doing and don’t get the help you need, switching web hosts can negatively affect your [...]

skunks

Your resume is the first thing a company sees as an introduction to you.   That means your resume needs to be amazing or hiring managers won’t give it more than a quick glance. Hiring managers receive many resumes for every job opening, and large companies might get hundreds or thousands of resumes in response to a single job opening. Your resume needs to instantly [...]

breaking the bank

Explainer videos are extremely popular these days, but they’re not cheap. A 60-second explainer video created by a provider that specializes in creating animated videos for companies, brands, and websites can cost you anywhere from several thousands of dollars to tens of thousands of dollars depending on the features, customizations, and provider you choose. An explainer video should be short, entertaining, and easy to understand. [...]