Have you ever wondered why no one comments or likes the updates your business posts on its Facebook Page? More often than not, the answer is simply because you’re not writing Facebook posts that motivate anyone to engage with them. If your Facebook posts barely cause a blip on your audience’s radar, there is very little chance that they’ll like or comment on those posts.
To write better Facebook posts and boost engagement with your audience, you need to think more like a headline writer or copywriter without venturing into using hard sales language. It’s a trick that is hard to master, but if you follow the 10 tips below, you’ll be very happy with the results.
1. Offer bait.
Tease your audience with a Facebook post that offers intriguing bait. Free products, prizes, discounts, demos, tutorials, and so on are all affordable bait that you can use as part of a promotion to drive engagement. Ask your audience to like your post or comment on your post to earn a prize or special discount. It’s fun, and very effective in bringing people out from hiding.
2. Include an image.
Statistics show that Facebook posts which include images not only get more clicks but they also get more engagement through comments and likes. With that in mind, try to include an image in all of your Facebook posts where it’s appropriate to do so.
3. Provide something of value.
Often, you have to give something to get something on Facebook. Therefore, make sure you publish posts that offer something your audience would find value in. This could be advice, tips, warnings, and more.
4. Ask a question.
Facebook posts that ask a question which is relevant to the audience can be very effective in driving engagement. The trick is asking questions that your audience cares enough about to want to voice their opinion and comment.
5. Be specific.
Don’t promise something generic in your Facebook posts and offer a link to learn more. Few people will click on a link that they know nothing about and even fewer will like a Facebook post that offers a nondescript link. Those who do take the time to comment on it will probably voice their annoyance that you published a post which gives them nothing useful. Instead, tell your audience specifically what they’ll get by clicking on the link or engaging with your post and your engagement rate will go up.
6. Provide a link.
Useful links serve a very important purpose on Facebook because you simply cannot write everything you want to say in a Facebook update. Posts with links typically drive more engagement than posts without links. Just make sure you follow the advice in #5 above and specifically explain what the link offers within your post.
7. Tag people.
If you want specific people to engage with your Facebook post, tag them in it. Be careful with this tactic, because not everyone likes to be tagged in Facebook posts. However, tagging is extremely effective when it’s used appropriately.
8. Offer a solution.
This tip is particularly important for businesses that sell products and services because it’s important to communicate how your products and services can solve their problems, make their lives easier, help them save time or money, and so on. Don’t just broadcast information in your Facebook posts. Try to offer solutions and include links so your audience can get even more useful information.
9. Get personal.
A fundamental copywriting trick is to evoke emotions in an audience, because human beings take notice when something taps into their personal emotions. Consider how you can add an emotional element to your Facebook posts through storytelling, nostalgic references, and so on. These types of posts are very effective in boosting engagement.
10. Publish at the right time.
The content of your post doesn’t matter if no one sees it, so time the publishing of your Facebook posts strategically so the most people see them. This will take some trend analysis on your part, but identifying when your audience is most active and publishing during those times will have a significant impact in your Facebook engagement rates.